Granny Grey - a trendy hair colour for teens and twens. Not so with the 30 plus generation! Panic quickly sets in when the first real grey hairs are discovered. Gone are the days when grey hair was a sign of wisdom and life experience, today grey hair symbolises declining vitality and fleeting youthfulness. An unmistakable sign that one no longer belongs to the young or young-at-heart generation.
Dye your hair? The researchers at La Biosthétique did not want to leave it at that. Many people simply want to keep their beautiful natural hair colour and not be reminded of their unwanted ageing by every millimetre of hair that grows back.
A clinically tested biomimetic peptide acts as a pigmentation booster.
A plant extract of the candle bush counteracts ageing processes in the hair papilla, prevents the formation of hydrogen peroxide and thus consistently protects against pigment loss.
A mineral power donor from the healing stone malachite supplies the hair papilla and thus the hair with important trace elements.
Research is increasingly understanding the processes that happen in our bodies as we age. This gives us new starting points to help people maintain their natural beauty and youthful radiance. For us, Elixir Anti-Grey is an innovation in the field of anti-ageing and a very good example of the practical application of many years of research & development.
Environmental pollution, stress, diseases, hereditary predispositions and ageing disrupt the healthy processes in the melanocytes, the pigment-forming cells in the hair follicles. As a result, the hair loses the colour-giving pigment melanin.
Research has found out: In people who get grey hair, there is massive oxidative stress in the hair follicle due to an accumulation of hydrogen peroxide. In addition, there is a deficiency of those enzymes that are responsible for the degradation of hydrogen peroxide. The hydrogen peroxide thus blocks the natural build-up of melanin, the colour pigment of the hair. The hair gradually bleaches out more and more. It turns grey or white.
Ageing and cell damage due to oxidative stress often lead to restrictions in other metabolic processes in the hair in addition to a loss of colour pigment. This can result in the loss of hair mass, lipids and proteins. The hair loses its colour brilliance, elasticity, stability and changes its physical properties.